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Electronic Communications and Advertising Ohio Ohio Administrative Code 1301:5-1-02, which is found here, lays out the requirements that must be followed when advertising, including advertisements on electronic media, such as websites and social media. Name identification of the licensee as it appears on the license is a key component in advertising. Page 8 Spring 2018 …

Ohio Real Estate Electronic Communications and Advertising Policy Read More »

Advertising regulation violations Daily on social media, blogs and websites real estate agents and companies are accidentally committing advertising regulation violations. The policies vary on a state level from state to state, however, most all states recognize the National Association of Realtors Code of Ethics as the rule. I have conducted extensive research in nearly all …

Massachusetts Real Estate Advertising Requirements Read More »

  Effective February 15, 2019 our content submission will change. All instant photos and videos to go up from events etc… will still be sent by text to my phone at 407-840-5763. These items will go up instantly. All other content will be uploaded from our new content submission form on our website. It is …

Upload Content For Creative Web Concepts USA Read More »

Drone video and live streaming open house events are just a few of the ways that video marketing is changing the real estate industry. Agents are now bring virtual property tours and live tours right into the living room of consumers. Drone Video Drone photography and video has become more popular than ever. Drone videoography …

How Tech Can Change Real Estate Marketing Read More »

  Times are changing, business is personal and happiness is serious business. If we learn to tap into the values that create good, solid people and bring a sense of life balance and happiness to work, we’ll see business success follow. By showinggratitude, you encourage others to do the same. Business 101: The Importance of Gratitude  https://ithinkbigger.com/gratitude-business-101/

GAME CHANGER! GET EYES ON VIDEO USING THE NEW FACEBOOK PREMIER UPLOAD. Make Pre-recorded Videos Appear Live   Facebook’s ‘Premieres’ video format will let publishers post prerecorded video as live footage. You may not have it yet. Facebook says its new video format is currently being tested among a group of creators, publishers and shows, …

Use Facebook Premier as Live and Get Tons of Views and Organic Reach Read More »

When copywriting and scripting advertising for digital advertising on social media the words used must not violate the Federal Fair Housing Act. Is that possible? Yes. If an inexperienced social media manager uses words that would discriminate the Real Estate agent could be in violation. When copywriting material for digital advertising on social media it …

Real Estate Social Media Advertising and the Fair Housing Act Read More »

  LAW UPDATE 2011   Standard of Practice 12-5 requires that a REALTOR® disclose the name of his/her broker in every advertisement.  As of January 2011, language has been added that says: “This Standard of Practice acknowledges that disclosing the name of the firm may not be practical in electronic displays of limited information (e.g., …

Social Media and Internet Advertising Rules Pennsylvania Real Estate Read More »

As a social media manager and coach for Real Estate agents across the US, we see so much, good and bad marketing. Our goal is to help agents have engaging social media and build a creative brand that captures their audience and makes people remember them. Part of that process involves stopping the use of …

3 terms Real Estate Agents need to stop using NOW in your real estate listings and on social media! Read More »

  Real Estate Social Media Compliance goes several layers deep and they are all extremely important. Compliance starts at your company level. What company do your sell real estate for? Most all major real estate companies have their own social media advertising policies that all agents must abide by. In what state are you licensed …

Real Estate Company Social Media Compliance Guidelines Read More »