Business Copywriting Content Creation

 

Our business is to convey your business to the world through the written word.

Shelley Costello is a two-time #1 International Best-Selling Author.  Her passion is writing compelling copy for website and landing page conversion.

I write copy to make your products stand out in the marketplace, you must understand why and how to tap into people’s emotions to make them buy your product or service, or book an appointment at your place of business. You need to use the right words from the start and connect with your prospective customers.

I provide all aspects of writing and editing for professional content that will appear in ad campaigns before millions of readers. I support brands and write about, edit, and support content related to the brands we see and use every day.

I don’t just capture the interest of your reader; I capture their emotion. If you have a strong emotional hook, your reader will be compelled to act!

Who do I write for?

I write high-quality, SEO-driven content that aligns with detailed, client-specific guidelines. Projects most commonly include writing web pages for eCommerce and lead generation business sites such as category pages, product descriptions, and blog posts. My clientele is constantly evolving. I produce content for these and many other industries.

  • Real Estate/Mortgage
  • Financial Planners/Banking
  • Insurance
  • Fashion (both mass-market and luxury)
  • Skincare & Beauty
  • Tech & Software 
  • Finance & Investing 
  • Law (family law, product liability, divorce, etc.) 
  • Education
  • Home Improvement
  • Automobiles & Motorcycles (OEM and aftermarket accessories)
  • Health and Wellness 
  • Medical / Clinical 
  • Digital Marketing
  • SEO / PR / Advertising / Marketing 

I understand how to write content that effortlessly blends SEO best practices and brand priorities for finished work that’s engaging, creative, and ROI-driven. 

  • Highly converting, magnetic headlines that grab the attention of the readers.
  • Captivating hooks that won’t let them get distracted from your offer.
  • Persuasion levers and emotional triggers that highlight how much they need your product/service.
  • Compelling benefits that explain the features of your product/service as the only available emotional and logical solution to their problems

Writing content for a website, landing page, sales letters, and blogs can be a daunting task. It is time-consuming and especially labor-intensive if you are not a writer.

Be careful ordering blogs and content from content mills on the internet. Many of these articles are written and sold over and over. Thousands of people may have purchased the same article and posted it n their website or blog. this will hurt and sabotage your SEO efforts and cause your site to be demoted in Google. It is important to have a copywriter you trust and like their style of writing.

There are various types of blog or article styles to choose from. You can choose factual informational articles or storytelling-type articles.

When you are ready to leave your blog post frustrations behind, our professional writing service is the right choice. In each piece of written work, we will:

  • Keyword research on your topic

  • Topic planning outline

  • Title selection for captivating readers and SEO

  • Photo selection from beautiful professional stock photos

  • Posting live to your site, blog, or sales page

  • Write copy with Formatting that makes your content easy to read! Headlines and H1, H2, H3 headers are optimized to draw clients in and keep them reading. Everything is visually appealing and easy on the eye.

Rates For Professional Writing

Email Product Campaigns (SALES DRIVEN)

  •  JUST A LITTLE COPY FOR YOUR NEEDS- $75 for 300 words of highly converting copy, for basic email campaigns to convert audience subscribers. This is the right fit for brief descriptions, introductions, product sales, and ads.

  • BY THE CAMPAIGN COMPLETE EMAIL SALES CAMPAIGN – $125.00 for 2 email campaigns.  
  • DRIP CAMPAIGNS – $150.00 for 4 email campaigns.  

Newsletters Email Campaigns (Non-sales driven)

  •  $125 for 600 words of highly converting copy, for basic email campaigns to convert audience subscribers. This is the right fit for monthly newsletters with more information and text. Great for medium to large amounts of text.

Landing Page and Single Webpage Copy 

  • $125 for 500 words to deliver outstanding ROI, ideal for landing page capture or lead generation pages, flyers, mini-blogs, and medium-length text.

Website Copy

  • $99 for a single page (up to 899 words)

  • $300 for a web update of up to 4 pages

  • $500 Overhaul or segment rewrite

  • $700 Complete write of a new website up to 6 pages

Blog & Article Writing

  • $55 for a single blog with 500 words

  • $75 for a single blog up to 750 words

  • $200 for a single blog up to 1000 words

eBooks, Books, Flip Books, and Catalogs

  • $100 eBooks basic 500 words for landing page giveaway or capture

  • $150 convert WORD to epub 
  • $100 PDF to flipbook catalog style
  • PDF formatted for KDP Kindle Desktop Publishing for Amazon eBook
  • $150 Word to Kindle for Amazon KDP (Kindle Desktop Publishing)
  • $300 Complete Amazon design and upload eBook to your KDP account
  • $125 eBooks for instruction, training, or webinar workbooks. All branded.
  • $200 eBooks for literary reading for Amazon. all branded and converted for epub for Amazon
  • $125 for high Organic reach and Facebook analytics & engagement. (40 posts)

Priced on an individual basis

AVAILABLE BY RETAINER AND BY THE HOUR.

 

Thank you.
Kind Regards,
Shelley Costello
 
#1 Amazon International Best-Selling Author
Fox News Social Media Strategist
Professional Social Media Strategist and Manager
(407) 308-0184