Shelley Costello | FOX 35 Orlando Social Media & Technology Strategist
Technology. Social Media. Consumer Influence. Live Television.
Below See links to live television broadcasts on FOX News
For years, Shelley Costello has been called upon as a social media and technology strategist to help television audiences understand how rapidly changing technology, social media and digital communication influence consumers, businesses and society.
As a recurring expert guest on FOX 35 Orlando’s morning programming, Shelley appeared live on-air to discuss some of the defining developments occurring during the rapid growth of social media and digital technology.
Her television appearances have included discussing the launch of new Facebook features, including emojis and Facebook Live; analyzing the enormous influence of Super Bowl 50 advertising and social media on consumers; and appearing during the 2016 presidential election cycle to discuss the growing influence of social media on political communication and voter behavior.
Shelley’s expertise extends far beyond the television studio.
She has represented technology companies at major industry events, including Inman Connect in New York City, where she engaged conference attendees, generated leads, introduced prospects to the technology brand and demonstrated technology products and applications.
Throughout her career, Shelley has worked at the intersection of technology, digital marketing, media, public relations, business development and human communication.
She has watched the digital landscape transform—and has continued to evolve with it.
“I’ve been in this industry through enormous technological change. I’ve represented technology companies. I’ve generated leads on major trade-show floors. I’ve explained emerging technology on live television. I’ve built business communities. And yes, I can walk across a convention floor and start a conversation with anybody.”
— Shelley Costello
CEO & Founder, Creative Web Concepts USA
Selected FOX 35 Orlando Television Appearances
- FOX 35 Orlando — Politics and Social Media — March 15, 2016
This is the presidential-election appearance we found. FOX’s own description says: “Shelley Costello analyzes politics and social media.”
Watch the FOX 35 Politics and Social Media segment - FOX 35 Orlando — NFL/Twitter Streaming — April 6, 2016
This is the Twitter segment we found earlier, where FOX identifies you as Social Media Strategist Shelley Costello discussing the NFL/Twitter streaming agreement.
Watch the FOX 35 NFL/Twitter segment - FOX 35 — Facebook Emojis & Facebook Live
Your media page specifically identifies this appearance as you appearing as Social Media Strategist to discuss new Facebook features when emojis and Facebook Live were being introduced, and it contains the embedded YouTube video.
Watch it on your FOX Media page
I have not yet found a surviving standalone FOX35 URL for this one. - FOX 35 — Super Bowl 50: Advertising & Social Media
Your media page specifically documents this appearance as you appearing for Super Bowl 50 as Social Media Strategist to discuss Super Bowl advertising and engagement on social media. The video is embedded there.
Watch it on your FOX Media page
I have not yet located the original FOX35 video page. - FOX 35 — 2016 Presidential Election / Social Media Influence
This is particularly important because we do have the original FOX archive page. Your own media page describes the appearance as discussing how social-media influence affects the election process.
Original FOX 35 Politics and Social Media video - National News — Ivanhoe Media: Social Media Safety
Your page identifies this as a national news segment distributed by Ivanhoe Media and reaching 80 million U.S. households. It also contains both the article and video.
Ivanhoe Media — Social Media Safety Tips for Moms - FOX 35 — Twitter / MLB Live Streaming
Your media page has an additional section titled “Fox 35 News Twitter Buys Deal To Livestream MLB.” It discusses Twitter’s live-streaming expansion into MLB and references its earlier NFL streaming activity.
Your FOX Media archive containing the MLB/Twitter segment material
Other Media Mentions
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