The Hottest Industry Leveraging Social Media Today!
For Real Estate Brokers & Agents
We are trained and experienced in the NAR Code of Ethics, RESPA, Broker and Agent ID online and MLS rules.
80% of Real Estate agents engage in illegal practices on social media everyday.
Lenders, Mortgage Brokers and Loan Officers
The (FTC)’s rule, The Mortgage Acts and Practices — Advertising Rule (MAP) is also known as “Regulation N” and is managed by the Consumer Financial Protection Bureau (CFPB). This law requires all commercial communication, now including digital communication to be retained for 24 months. Can you prove anything that went out on your social channels in the past or in future communications?
With marketing efforts existing so much online, as well as the broad definition of “commercial communication”, it’s imperative that mortgage brokers, real estate agents, home builders and lead generators understand how this rule applies to their website and social media communications. This law refers to Tweet, Facebook posts, email, text messages and any other for of digital communication.
According to the rule, under 16 CFR Part 321 (a), mortgage brokers, as well as any organizations who engage in mortgage advertising must keep copies of all commercial communications for 24 months.
The Brandle Report of the The State of Social Media in the Mortgage Industry, only 20% of social media sites are compliant, so it’s time for the Mortgage industry to become vigilant. Non-compliance can result in fines in the tens of thousands of dollars and revoking of license
As a marketing agency, required to be in compliance, we have a 256 bit encrypted security digital signature and time stamp on all archived content, so there is irrefutable evidence what was online, and when.
Who does it apply to?
The rule applies to any and all who engage in commercial communication in the industry – including mortgage brokers, real estate agents, home builders and lead generators/ advertising and marketing agencies.
What can I do to comply?
Any person or business to whom this law applies to must make record preservation (offline + website + social media) an important compliance priority. Realtors or brokers that post information about loans online absolutely must collect records of such postings or anywhere where the information has been represented. The same is true for emails, text messages, social media posts and private messages.
We can provide you with a 256 bit encrypted security digital signature and time stamp on all archived content, so there is irrefutable evidence what was online, and when. Ask about our social archiving service.
Insurance Brokers/Agents, Attorneys, Title Insurance
RESPA- If you are a professional in one of the areas listed above and are hiring social media services, make sure to ask if they are very well versed and experienced in all of these regulatory areas. Ignorance is not bliss when it comes to fines and license revocation due to non-compliance on social media.
Social Media for the Real Estate and Mortgage Industry,
if used correctly can bring customers to your door;
however, they can also bring the regulators knocking.
Look at our social media packages and prices below.
We have no contracts and no set up fees. We do not need contracts
“We earn your business and trust everyday!”
Do you know that over 90% of home buyers start their home search online?
Google finds 2 out of 3 house hunters research agents online.